PacSun (www.pacsun.com)

We listen to get the trends

How does PacSun succeed when thousands of other clothing companies fail? We listen; and we change. Someone once said to the CEO of PacSun, "You give too much credit to those kids." But everyone at PacSun knows the kids have the answers. We listen to get the trends, the solutions and find out what we're doing right. The rest, of course, is history.