Lucky Brand Jeans (www.luckybrandjeans.com)

A moment in time, about America, youth and courage.

Lucky Brand Jeans stands for independent thinking, individual style and a feeling as authentic as love. Friends since youth, creators Gene Montesano and Barry Perlman shipped the first order of Lucky Brand Jeans in 1990, and have been renowned for their great-fitting, vintage-inspired jeans ever since.